Covert Persuasion

You’re being influenced every day — by ads, conversations, media, and body language. What if you could turn the tables?

Covert Persuasion is your inside guide to decoding and mastering the invisible forces that make people say yes — often without realizing why. Written by Kevin Hogan, one of the world’s leading experts in persuasion psychology, and James Speakman, this book reveals the subtle (but powerful) tactics used by top negotiators, salespeople, marketers, and even politicians.

Unlike hype-filled “influence” books, this one is based on scientific research and real-world testing — from behavioral triggers and NLP techniques to advanced questioning strategies and emotional priming. It doesn’t just teach you how to persuade — it teaches you why people are persuaded, and how to ethically and effectively lead them to your desired outcome.

If you’ve ever lost a sale, been ghosted in a negotiation, or struggled to close a deal — it’s likely because you didn’t understand what was going on beneath the surface. This book fixes that.

✅ What You’ll Get:

• Proven psychological techniques to influence thoughts and decisions without pressure

• The art of using language, suggestion, and emotion to bypass resistance

• The Covert Persuasion Model: How to avoid compromise and get full agreement

• How to trigger compliance, reduce objections, and guide people to “yes”

• 27 real-world observations about human behavior — and how to ethically exploit them

• Specific scripts and question structures for sales, negotiations, and influence

• $10,000 persuasion tricks to unlock instant attention and motivation

• Methods to change beliefs, rewrite buying behavior, and overcome “NO”

• Insights into memory, emotion, fear, and how people really make decisions

• Bonus: How to ethically use fear + specific instruction to induce action fast